Where Elite Sport
Meets Intelligent Technology.
A Finnish company built by a professional golfer and a technology entrepreneur — combining world-class discipline with cutting-edge AI.
Two Paths. One Vision.
Kalle Samooja has competed at the highest level of professional golf — the DP World Tour — since 2019. Iiro Lamppu has built technology businesses from zero to scale. Together, they bring a rare combination: elite-level discipline and pattern recognition paired with deep technical expertise and a builder's mindset. The result is Fourball — a company that understands performance, data, and growth from the inside out.
What We Do
AI & Automation
Helping businesses leverage AI agents, automation, and data analytics to accelerate growth. GenAI strategy, implementation, and integration.
Sports Analytics
Building data-driven tools for golf performance analysis. Multi-tenant analytics platforms for federations, academies, and coaching programs.
Market Expansion
Strategic consulting for Nordic companies entering new markets. AI-powered insights and technology-first approaches combined with deep industry expertise.
Building Growth
We partner with ambitious companies in sports technology, AI, and automation — as hands-on builders of tomorrow's growth stories.
The Team
Kalle Samooja
Co-founder & Strategic Advisor
DP World Tour winner. Olympic athlete. LIV Golf Promotions champion. Brings elite-level competitive intelligence to every business decision.
Born January 25, 1988, in Turku, Finland. Professional golfer since 2010. DP World Tour winner at the 2022 Porsche European Open — shot a final-round 64 to become the 6th Finnish golfer to win on Tour. LIV Golf Promotions winner (2023, Abu Dhabi), earning a spot on Martin Kaymer's Cleeks GC for the 2024 LIV Golf League season. Represented Finland at the 2020 Tokyo Olympics. Battled in a 5-way playoff with Rory McIlroy at the 2019 Omega European Masters after firing a third-round 62. Challenge Tour winner (2018 Hainan Open). Currently recovering from injury, returning to competitive golf later in 2026.
Iiro Lamppu
Co-founder & CEO
Technology entrepreneur. 6 years in enterprise SaaS sales at Vainu. Competitive golfer since junior level. Leads Fourball's consulting, AI, and operations.
Technology entrepreneur with a unique trajectory spanning enterprise B2B sales, AI innovation, and competitive golf. Spent six years at Vainu — one of Finland's leading B2B data companies — rising from sales to Director of Enterprise Sales and Key Accounts across Europe. Transitioned to AI as a Conversational AI Creative before founding Piinkova, a consultancy helping SMEs achieve world-class web presence through SEO, digital marketing, AI solutions, and process automation. Holds a Master's degree in Marketing from the University of Turku, with minors in Entrepreneurship and Information Technology. A competitive golfer since Mäkelänrinne Sports High School, where he competed at the highest junior level in Europe. Through Soil Holding, develops data-driven models for golf betting and fantasy products. Leads Fourball's consulting practice, AI implementation, and daily operations.
AIro
AI Partner & Operations
Fourball's AI-powered partner. Handles research, analysis, automation, and client intelligence. Always on, always learning.
Built on cutting-edge AI, AIro is a full member of the Fourball team — managing operations, financial tracking, market research, and technology implementation around the clock.
By the Numbers
Let's talk.
Whether you're looking to leverage AI, expand into new markets, or build something ambitious — we'd love to hear from you.
Or chat with AIro right here — our AI partner is always available.